The Pros and Cons of AI Content Writing for Law Firm Marketing
The Benefits and Challenges of Creating Marketing Content with Artificial Intelligence You don’t have to look far or hard to find many examples of how artificial intelligence, or AI, has changed our lives, in many instances for the better. When was the last time you actually looked at a map? When did you last write a check or even … [Read more...]
Law Firm SEO Trends for 2024
Strategies for Maximizing Your Online Visibility in the New Year We’re heading into the year-end holidays, a time for looking back at the year’s achievements and thinking about potential changes that can make 2024 a more productive year. For your law practice, that includes an assessment of how you can more effectively use online … [Read more...]
Happy Halloween!
Turning Your Brick-and-Mortar Firm Into a Virtual Law Practice
Tips for Getting Rid of the Burden of a Physical Office How times have changed! A quarter century ago, running a law practice without office space was incomprehensible and could easily be dismissed as a foolhardy endeavor. However, the digital revolution has pushed many professional areas, including medicine and education, more … [Read more...]
How to Effectively Market a Law Practice Right Out of Law School
Building a Successful Law Firm with Limited Experience Many law graduates aspire to start their own practice instead of toiling away in another law firm for years. Although hanging out your shingle right after graduation and becoming your own boss may seem daunting at first, you can start a thriving and rewarding practice on your … [Read more...]
Mistakes To Avoid When Marketing Your Solo Law Practice
Common Mistakes Small Law Firms Make When Marketing Their Services To succeed as a solo practitioner, you must wear every hat—not only that of attorney, but also client service representative and marketer. If you're like most lawyers, you hope that new business will come through client referrals based on successful outcomes. … [Read more...]
How the Right Legal Marketing Partner Can Help Maximize Your Firm’s ROI
The Importance of Finding the Right Professionals To Build Your Practice In the legal profession, as in many fields, success often depends on relationships. Key relationships include those with your clients, associates, and business partners. Perhaps no relationship plays a more critical role in your firm's growth and success than … [Read more...]
The Best Legal Research Tools for Your Practice
The Best Free and Legal Research Platforms Legal research—there’s probably nothing more important to your practice, but it can be tedious and time-consuming, not to mention expensive. It’s okay to spend a few extra dollars, provided the tool you purchase allows you to do the research effectively and efficiently. But there may … [Read more...]
Should You Consider Threads for Your Law Practice
The Advantages and Disadvantages of the New Social Media Tool Meta, the company that brought you Instagram, has released a new social media tool designed to rival and compete with industry giant Twitter (now rebranded as X). Should you consider integrating Threads into your law firm’s social media marketing campaign? What are the … [Read more...]