Strategies Tailored to the Needs of Small and Fledgling Practices When you have a small or solo practice, or are just starting a new firm, you likely won't have the same options available to large or well-established firms. In most instances, you simply won't have the resources available to mount a broad and extensively visible … [Read more...]
Optimizing Your Digital Marketing for Voice Search
Steps You Can Take to Increase Visibility in Voice-activated Searches Though the first voice recognition devices were created in the early 1950s, it's been only in the last few years that the practice has become widespread. With the advent of Siri, Alexa, Google Assistant and others, voice-activated searches are increasing … [Read more...]
The Five Best Gifts for Your Law Practice for the Holidays
The holidays are here—a time of giving, when our thoughts turn to ways we can make the lives of others a bit better. This year, why not include your law practice among the recipients of your generosity? Here are a few gifts you can give your business to help ensure a happier and healthier New Year: 1. Give your website a new … [Read more...]
Building Your Practice through an Online Directory Placement
The Benefits of a Listing in GetLegal's Online Directory There are many components to an effective digital marketing campaign—a well-optimized and user-friendly website, a comprehensive social media strategy, compelling and informative videos, just to name a few. But an often overlooked, though effective (and essential), part of … [Read more...]
Developing an Effective Content Marketing Strategy for Your Law Practice
How to Get the Best Return on Investment with Your Content Marketing With any online marketing campaign, there are many components to consider, including social media platforms, video, reputation management, directories, and search engine optimization. In the final analysis, though, nothing is more important than your … [Read more...]
Leverage Video to Build Your Law Firm Client Base
Why You Should Consider Optimizing Your Law Firm's Online Content for Voice Search The research on the power of online video marketing is compelling. Studies show that it can improve "click-through" rates by as much as 300 percent. In one study, nine of every ten web visitors admitted that video played a factor in their … [Read more...]
The Importance of Lead Response Time
Why You Need to Communicate Quickly with a Potential Client You may have a powerful and engaging online presence, using all the cutting edge tools—search engine optimization, video, social media marketing, live chat—but still find that you're not adding a lot of clients to your practice. Chances are it's tied to one simple … [Read more...]
Tips to Enhance Your Law Firm’s Online Presence
Ways to Maximize Your Visibility and Impact on the Internet Let's face it…in today's world, you must have an online presence if you want to build a healthy practice. If you're going to spend the money, though, you want to be certain you're taking all the right steps to maximize your online visibility. Here are some of the … [Read more...]
Ten Tips to Enhance Your Local SEO
Strategies for Improving Online Visibility in Your Local Market When your potential clients are searching the Internet, one of the key questions they need answered—where are you located? They need to know that they can easily visit you, put a face to a name, and establish the trust that comes through meeting in person. That's one … [Read more...]
Legal Marketing Mistakes to Avoid
Take the Right Steps to Get Your Message to Potential Clients It's hard to believe, but just a little over 50 years ago, it was still considered unethical for attorneys to advertise. That all changed with the U.S. Supreme Court decision in Bates v. Arizona, in 1977. Now, it's not enough to go to a good law school, perform well, … [Read more...]
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