How to Get the Best Return on Investment with Your Content Marketing With any online marketing campaign, there are many components to consider, including social media platforms, video, reputation management, directories, and search engine optimization. In the final analysis, though, nothing is more important than your … [Read more...]
Leverage Video to Build Your Law Firm Client Base
Why You Should Consider Optimizing Your Law Firm's Online Content for Voice Search The research on the power of online video marketing is compelling. Studies show that it can improve "click-through" rates by as much as 300 percent. In one study, nine of every ten web visitors admitted that video played a factor in their … [Read more...]
The Importance of Lead Response Time
Why You Need to Communicate Quickly with a Potential Client You may have a powerful and engaging online presence, using all the cutting edge tools—search engine optimization, video, social media marketing, live chat—but still find that you're not adding a lot of clients to your practice. Chances are it's tied to one simple … [Read more...]
Tips to Enhance Your Law Firm’s Online Presence
Ways to Maximize Your Visibility and Impact on the Internet Let's face it…in today's world, you must have an online presence if you want to build a healthy practice. If you're going to spend the money, though, you want to be certain you're taking all the right steps to maximize your online visibility. Here are some of the … [Read more...]
Ten Tips to Enhance Your Local SEO
Strategies for Improving Online Visibility in Your Local Market When your potential clients are searching the Internet, one of the key questions they need answered—where are you located? They need to know that they can easily visit you, put a face to a name, and establish the trust that comes through meeting in person. That's one … [Read more...]
Legal Marketing Mistakes to Avoid
Take the Right Steps to Get Your Message to Potential Clients It's hard to believe, but just a little over 50 years ago, it was still considered unethical for attorneys to advertise. That all changed with the U.S. Supreme Court decision in Bates v. Arizona, in 1977. Now, it's not enough to go to a good law school, perform well, … [Read more...]
Online Reputation Management for Law Firms – A Primer
The Importance of Proactively Protecting Your Image on the Internet In the practice of law, there's simply nothing more important than your reputation. It's a profession built on trust and your success will ultimately be tied to whether prospective clients have faith in your skills, knowledge, and abilities. In the days before … [Read more...]
Trends to Anticipate in B2B Marketing in 2019
Business-to-Business Marketing Patterns Expected to Continue in New Year According to research, B2B leads often cost more than $100 per lead. Nearly threequarters of all B2B consumers conduct extensive online research before making any offline purchase. It's critical, then, if you are engaged in any B2B marketing efforts to have a … [Read more...]
Effective Strategies to Integrate Marketing across Facebook and Google Ads
Tips for Maximizing Your Return on Investment with Your Online Marketing If you have a digital marketing plan in place, chances are strong that you're already taking advantage of the opportunities available through Facebook and Google Ads (formerly called "AdWords"). What you may not know, however, is that there are ways to … [Read more...]
How to Deal with Negative Reviews
Maybe you worked hard on a case, devoting long hours and plenty of resources, but the results were not what your client expected. Maybe you got the result that your client hoped for, but the opposing party bears a grudge. Maybe you turned down a case because you thought the claim wouldn't stand up in court or because you didn't … [Read more...]
