Take the Right Steps to Get Your Message to Potential Clients It's hard to believe, but just a little over 50 years ago, it was still considered unethical for attorneys to advertise. That all changed with the U.S. Supreme Court decision in Bates v. Arizona, in 1977. Now, it's not enough to go to a good law school, perform well, … [Read more...]
Online Reputation Management for Law Firms – A Primer
The Importance of Proactively Protecting Your Image on the Internet In the practice of law, there's simply nothing more important than your reputation. It's a profession built on trust and your success will ultimately be tied to whether prospective clients have faith in your skills, knowledge, and abilities. In the days before … [Read more...]
Trends to Anticipate in B2B Marketing in 2019
Business-to-Business Marketing Patterns Expected to Continue in New Year According to research, B2B leads often cost more than $100 per lead. Nearly threequarters of all B2B consumers conduct extensive online research before making any offline purchase. It's critical, then, if you are engaged in any B2B marketing efforts to have a … [Read more...]
Effective Strategies to Integrate Marketing across Facebook and Google Ads
Tips for Maximizing Your Return on Investment with Your Online Marketing If you have a digital marketing plan in place, chances are strong that you're already taking advantage of the opportunities available through Facebook and Google Ads (formerly called "AdWords"). What you may not know, however, is that there are ways to … [Read more...]
5 Reasons Why Local SEO Will Help You Build Your Practice
Optimizing Your Website for Local Visitors Can Reap Big Rewards If your practice is like most, the vast majority of your clients will be local—individuals or business owners who can come and see you, who can put a face to a name. In a profession where trust is a key component, doing business locally is important. In your online … [Read more...]
How to Deal with Negative Reviews
Maybe you worked hard on a case, devoting long hours and plenty of resources, but the results were not what your client expected. Maybe you got the result that your client hoped for, but the opposing party bears a grudge. Maybe you turned down a case because you thought the claim wouldn't stand up in court or because you didn't … [Read more...]
Custom Content by Experienced Attorney Writers
Targeted Website Content That Informs Prospective Clients and Appeals to Search Engines Any effective online marketing approach begins and ends with content. It's your content that brings web visitors to your site and it's your content that persuades them to contact you. That content needs to convey your professionalism, … [Read more...]
Law Blogs Written by Experienced and Knowledgeable Writers
Create a Blog That Attracts and Engages: Feed Your Firm Growth Though there are many components to a successful online marketing campaign, and all of them factor into the success of your approach, there's consensus within the industry about one thing—content is king. successful overall content strategy depends on the conception, … [Read more...]
The Importance of Attorney Expertise in Writing Online Marketing Content
If you have spent any time looking at online legal marketing services, you might wonder what differentiates the service providers. They all offer information on current laws; they all promise to help market your business. But while their services may look the same at first glance, their approaches and their depth of experience can … [Read more...]
The Importance of Online Reviews and How to Manage Them Effectively
How to Accentuate the Positive and Eliminate the Negative in Online Reviews Whoever coined the old adage about "sticks and stones" clearly never tried to build a law practice online. In the world of social media and online reviews, what people say, and what prospective clients read about you, can make or break your practice. A … [Read more...]
