Strategies for Maximizing the Impact of a Digital Directory Placement
Last month, we looked at the benefits of using online business directory listings as part of a comprehensive digital marketing campaign—the additional in-bound links you can generate for your website, the improved local search, the direct referrals and contacts such listings can generate, and the ways online directories can give you more control over your online reputation. Listing your practice in the right digital directories can be a highly cost-effective way to bring in new clients, but there are steps you should take to make certain you get the best return on your investment.
Step One—Include as Much Information as Allowed on the Directory
A directory listing is more than name, address and phone number. GetLegal directory listings give you options based on the level of product you purchase, but even the most basic product lets you post a link to your website, one of the fundamental ways to enhance your search-engine marketing. Make certain you include everything permitted. For example, with the GetLegal Gold Package, you can and should include a custom logo, tagline, firm e-mail address, client ratings, and reviews.
Step Two—Carefully Proofread All Directory Listings
It’s important that any directory information online is both accurate and consistent. If you have more than one phone number, choose a specific one for all your directory listings. If you can afford to, you may even want to create a unique phone number to use in directory listings, so that you can easily track the traffic they generate. But be sure to use the same phone number for all directory listings.
Step Three—Upload Photos and/or Videos
The Internet is a visual medium, ideally suited for images, either still or moving (the latter preferred). Studies consistently show that visual messages have more staying power than written messages. One study found that more than 90% of an online video message is retained, whereas less than 10% of text-only messages are retained.
Step Four—Use Your Directory Listing in Tandem with Social Media and Reputation Management
One of the quickest, simplest and most powerful ways to differentiate your listing from others is through reviews and recommendations. Make certain you’re listing your practice with directories that allow you to collect and post positive reviews from clients and/or colleagues.
GetLegal—We Offer Comprehensive Guidance for All Matters Related to Online Marketing Campaigns
At GetLegal, we offer a broad range of directory products for attorneys, with a wide range of tools to boost your online visibility. As one of a limited number of digital directory providers currently using Google’s Accelerated Mobile Pages (AMP) technology, we are well-positioned to help you use directory listings to appeal to mobile users. We also offer the Catalyst℠ reputation management tool, as well as the capability of posting videos shot in 4K high-resolution.
GetLegal offers the full spectrum of digital marketing products and services, from website development and search-engine optimization to customized content and full video production. For more information about the broad range of our online marketing services, call us at 877-359-7077 or use our convenient online form.